




Your website become a tool for communicating with you. People use the internet at all times of the day, and your website will always be there telling them what they need to know. With a web application they can talk back to your website, leaving messages or even purchasing products.
Your website would repeatedly be "employee of the month" if it were human. It works 24 hours a day telling people what they want to know about you and your products or services. With a web application it can take orders, talk people through your services or products, maintain your records and even send mailshots to customers at the same time.
Many web applications are simply useful for arranging the information you want to put online and making it more accessible to visitors. What if a visitor wants to see all your products sorted by size rather than by price? How can they filter out the products which would be of no use to them? This kind of information would be time-consuming if not impossible to create by hand, and update whenever your product list changes.
Dynamic sites get more hits because visitors know that the information, prices and so on are up to date. Dynamic sites are easy to spot: they exude a feeling that the site is live and well-maintained, and this increases the likelihood that people will bookmark the site, return to it, and suggest it to friends.
